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Insights
Welcome to Insights—your destination for forward-thinking analysis, industry trends, and strategic guidance from Geoffrey Marlow and the Marlow Advisory Group team. Here, we share thought-provoking white papers, market intelligence, and practical frameworks to help business leaders stay informed, agile, and ahead of the curve.
Whether you’re planning your next move or rethinking your long-term strategy, these insights are designed to equip you with the clarity and confidence to lead with purpose.
The Pricing Blind Spot That’s Quietly Eroding Your Channel
Cost-plus pricing misprices in both directions. Learn how value-based pricing manufacturing strategies protect channel margins.
What Manufacturers Get Wrong About “Coverage”
Territory assignments don’t grow businesses. Learn why real manufacturer coverage is about market influence, not filled-in maps.
Lighting’s Broken System: Why We Need a New Blueprint
The lighting industry is at an inflection point. After decades in this business, I’ve watched the same patterns repeat, the same mistakes compound, and
What We Look for in the First 30 Days of an Advisory Engagement
The diagnostic period that shapes everything that follows The first 30 days of an advisory engagement are not about solutions. They’re about truth. When leadership
The Executive Hiring Playbook: How to Attract Top Talent in Competitive Markets
Learn proven executive hiring strategies from 30+ years of experience. Discover how to attract top talent, avoid costly mis-hires, and build strong leadership teams with this actionable playbook.
How Generative AI Is Changing How Companies Choose Business Consultants
How AI search is changing how buyers find consultants. Learn the new rules of visibility, credibility, and demand generation for advisory firms.