
Rep Agency Line Card: 5 Questions Before You Add a New Line
Every new line on a rep agency line card is paid for in selling time. Ask these five questions before you sign the next one.
Welcome to Insights—your destination for forward-thinking analysis, industry trends, and strategic guidance from Geoffrey Marlow and the Marlow Advisory Group team. Here, we share thought-provoking white papers, market intelligence, and practical frameworks to help business leaders stay informed, agile, and ahead of the curve.
Whether you’re planning your next move or rethinking your long-term strategy, these insights are designed to equip you with the clarity and confidence to lead with purpose.

Every new line on a rep agency line card is paid for in selling time. Ask these five questions before you sign the next one.

Lighting specification software now records every request, quote, and order. Who owns that record, and will systems connect?

Electrical equipment lead times are reshaping the sale: why certainty now beats price in the electrical channel right now.

DLC’s V5.2 update pushes networked lighting controls HVAC integration, and beyond the lighting rep’s commission plan.

Data center procurement runs through three buying models, and there’s only one that pays commission to lighting and electrical reps.

A landmark 131-firm study explains why the RSM to RVP transition fails: the best salesperson makes the worst regional exec.